The Right Label Makes All the Difference
FeedAs American consumers, we’re bombarded by branding and consumed by choice. We’re comforted by the brands we know and trust, but when it comes to branching out and trying new products, well, sometimes we need a little push.
Consumer research scientists report that from 50 to 75% of in-store purchases happen by impulse at the retail shelf. What they’re picking up on is the fact that, for most of us, shopping is not a science.
Not only are we shopping for the things we need, but we’re shopping for things we might need, the things we want, the things our friends or family might want…the list goes on and on.
In some ways, we’re shopping for ways to make our lives better…and we’re open to suggestions. It could be an eco-friendly message, a health-related claim, a value statement, a promotion—all of these marketing tactics encourage us to choose one product over another. And as consumers, we look to a product’s label to tell us what we want to know.
And that’s where Ample Industries comes in. Ample makes labels that inform, labels that invite attention, labels that drive purchasing decisions. Companies all over the country rely on Ample to make their products stand out from the crowd and stick in customers’ minds. Ample knows that when it comes to sales, the right label makes all the difference.
